On December 1, 2024, Qatar Airways launched its latest in-flight safety video, bringing a comedic twist to the traditionally straightforward presentation of safety procedures. Dubbed "Safety From The Hart," this new video features Hollywood star and comedian Kevin Hart, who serves as the airline's Global Brand Ambassador, alongside a host of other celebrities and social media influencers. The video, which will be showcased on flights starting December 2024, aims to engage passengers by blending humor with essential safety information.
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Kevin Hart leads viewers through the standard safety instructions with his signature comedic flair, making what can often be a routine announcement into an entertaining experience. Joining Hart are stars like Rosie Huntington-Whiteley, Khaby Lame, Anwar and Amal Jibawi, and Adam Waheed, each contributing to various segments of the safety briefing. The initiative was directed by Tim Story, known for his work on films like "Barbershop" and "Ride Along," which adds a touch of Hollywood magic to the project. The video was filmed across multiple global locations, including Doha, Paris, New York, Sydney, and Nairobi, highlighting Qatar Airways' extensive network and the destinations it serves.
Qatar Airways' new CEO, Badr Mohammed Al-Meer, emphasized the importance of safety while recognizing the need to capture passenger attention in an era where many might otherwise be distracted by personal devices. "We want our passengers to not only be informed but also entertained," Al-Meer stated. The approach is part of a broader strategy by Qatar Airways to redefine the passenger experience, making it both memorable and informative.
The video breaks from conventional safety briefings by incorporating humor, such as Hart humorously demonstrating how to use seat belts or the comedic take on the importance of oxygen masks. It also features playful scenarios to stress the importance of listening to safety instructions, ensuring that the message is both heard and retained. This new safety video from Qatar Airways not only underscores the airline's commitment to passenger safety but also its innovative approach to customer engagement, aiming to make the pre-flight experience something passengers look forward to rather than tune out.