Malindo Air has rebranded and will be known as Batik Air starting today, 28 April
According to New Straits Times, the Malaysia-based regional airline announced its official rebranding yesterday, 27 April.
"The Civil Aviation Authority of Malaysia (CAAM) has granted a new Air Operators Certificate to Malindo Airways Sdn Bhd to do business as Batik Air with effect from 28 April," the airline said in a statement, adding that the name change will be done in phases.
"With this approval in place, Batik Air now will be able to conduct improved business for seamless transfers, leveraging on the Kuala Lumpur International Airport (KLIA) as a transit hub for [airlines under] the Lion Group."
According to the company, the rebranding was done to be in sync with its parent company, Lion Air Group
Batik Air said the move is to establish a common identity for all full service airlines within the group.
According to the airline's website, Malindo Air was named to signify a cooperative pact between Malaysia and Indonesia, where Lion Air Group is based.
On the other hand, its new name, Batik Air, is already a brand that has been established since 2013 in Indonesia as a full service airline.
Lion Air Group also operates other regional and low cost airlines including Lion Air, Wings Air, Super Air Jet, and Thai Lion Air.
With the opening of the country's borders, Batik Air also revealed that it will be adding more Boeing 737 aircrafts to its existing fleet to cater to markets that Malindo Air had operated in before the pandemic
"With the rebranding exercise and the reopening of the borders taking place in the region, we are very excited for the opportunities presented to us for the potential growth of our airline and with the new brand, we will be able to offer fresh and new services," said the airline's chief executive officer, Captain Mushafiz Mustafa Bakri.
Source: says.com