Kuala Lumpur, 9 April - The Malaysia Aviation Group (MAG), a prominent name in the nation’s aviation industry, is gearing up to make waves at the upcoming Malaysian Association of Tour and Travel Agents (MATTA) Fair, scheduled to take place from April 18 to 20, 2025, at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur. As the official airline partner and premier sponsor of this highly anticipated travel event, MAG has hinted at unveiling “something new and exciting” that promises to captivate attendees and elevate their travel experiences. This announcement comes as part of MAG’s continued collaboration with MATTA, a partnership that underscores their shared commitment to driving growth in Malaysia’s domestic and international tourism sectors ahead of the Visit Malaysia Year 2026 campaign.
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MAG, the parent company of Malaysia Airlines, Firefly, MASwings, and other subsidiaries, has a longstanding reputation for delivering innovative travel solutions and fostering connectivity across Malaysia and beyond. At this year’s MATTA Fair, the group plans to showcase its full suite of offerings through a sprawling MAG Pavilion, which will span over 70 booths. Visitors can expect a rich array of promotions, including fare discounts of up to 30% on Malaysia Airlines’ international and regional routes, while Firefly will introduce domestic fares starting as low as RM59, all-inclusive. Approximately 15% of MAG’s seat capacity across various routes will be offered under these promotional fares, making travel more accessible to a wide audience. Beyond airfare deals, the pavilion will feature products and services from MAG’s diverse ecosystem, including AMAL, Enrich, JourneyFi, and MH Holidays, ensuring a comprehensive travel experience for attendees.
The buzz surrounding MAG’s participation centers on the promise of a fresh announcement. Dersenish Aresandiran, the Chief Commercial Officer of MAG’s airlines, has teased the possibility of introducing new routes or increasing frequencies on existing ones, though specifics remain under wraps. This move aligns with MAG’s broader strategy to expand its network and cater to evolving traveler demands, reinforcing Kuala Lumpur’s position as a key gateway to Asia and beyond. In addition to promotional fares, the group is set to enhance the fair’s interactive appeal with cutting-edge technology. Virtual reality experiences will allow visitors to explore destinations immersively, offering a glimpse into potential travel adventures. This focus on engagement goes beyond mere product displays, aiming to create a dynamic space where attendees can interact with MAG’s offerings and plan their journeys in real time.
Adding to the excitement, MAG has confirmed the appearance of several Manchester United Legends at the pavilion throughout the three-day event. These iconic figures, part of the Treble-winning squad under Sir Alex Ferguson, are expected to draw crowds and elevate the fair’s atmosphere. Attendees will also have opportunities to win travel merchandise and exclusive, globally limited gifts, further enhancing the allure of the MAG Pavilion. This blend of innovation, attractive deals, and celebrity appearances underscores MAG’s intent to make its largest and most thrilling participation at the MATTA Fair to date. The MATTA Fair, known as Malaysia’s largest international travel event, provides an ideal platform for MAG to connect with travelers and industry partners alike. With free admission and operating hours from 10:00 AM to 9:00 PM daily, the fair is poised to attract over 150,000 visitors, targeting sales of RM250 million. MAG’s prominent role reflects its dedication to supporting the tourism sector’s recovery and growth, building on a passenger recovery rate that reached approximately 95% of pre-pandemic levels by early 2025. As the aviation group continues to integrate new aircraft into its fleet—12 slated for 2025 alone—and aims for a balanced fleet of 50 narrow-body and 50 wide-body aircraft by 2033, this unveiling at the MATTA Fair signals a bold step forward. Whether it’s new destinations, enhanced services, or groundbreaking travel innovations, MAG’s announcement promises to leave a lasting impression on Malaysia’s travel landscape.