Riyadh Air, a Saudi Arabian airline set to launch commercial flights in 2025, is aiming to connect Riyadh with 100 destinations by 2030. The airline has started running teaser ads on social media, including YouTube and Instagram, to generate excitement and solidify its position as a digital-first airline.
The airline unveiled its striking purple livery during the Paris Air Show, as part of a "tease and reveal" strategy. Riyadh Air plans to engage with its audience through social media, building anticipation and curiosity as milestones are reached.
The airline will have economy, premium economy, and business class cabins, but no first class. Vice President of Guest Experience, Anton Vidgen, explains that the premium end of the market has developed rapidly, and there is a substantial private jet market in Saudi Arabia now serving passengers who may previously have booked first class. Riyadh Air is taking a premium positioning, positioning itself as a premium super premium airline that is best in class.
On-board sustainability and APEX Greener are also being considered. CEO Tony Douglas emphasizes commercial aviation sustainability as the key to differentiation and differentiation. Vidgen focuses on waste minimization in the cabin, using more accurate inventory forecasting and recycling opportunities on board. The new APEX Greener powered by SimpliFlying database of sustainable suppliers will bring benefits to Riyadh Air, encouraging and promoting sustainable suppliers.