Capital A Berhad, the holding company of low-cost airline AirAsia, announced the formation of "airasia brand co.", a new organisation dedicated to expanding the global reach and effect of the airasia brand. ABC will take ownership of its Intellectual Property (IP) portfolio, which includes all Capital A Group brands and marks, led by Rudy Khaw as CEO and Capital A CEO Tony Fernandes as Chairman.
Khaw is a seasoned brand specialist with over 16 years of experience in brand management. He formerly worked as the Chief Brand Officer of AirAsia and airasia Superapp, where he successfully led various strategic branding initiatives that resulted in considerable revenue development. "The airasia brand has become a symbol of value, quality, and connection," added Khaw. "With our brand exposure work over the last 22 years, the airasia brand has gone from a little known brand in Malaysia to an Asean and now a global brand seen all over the world."
We are very excited to embark on this new venture and take our brand to new heights. We will explore new and innovative ways to interact with people by growing airasia's brand reach across varied industries and unlocking its true potential through abc." "The launch of airasia brand co. marks a significant milestone for all of us," stated Tony Fernandes, CEO of Capital A. We have always been proud of the airasia brand, which was created by our Allstars, and we acknowledge its enormous potential to move beyond aviation.